role: lead team, concepted, produced digital application & corresponding experience.

client: Corner Bakery Cafe.

agencyDowntown Partners.

digital strategy, art direction, copyCaroline Chen

art direction: Diane Kerwin.

copy: Justin Miller.

execution: crowdsourced social app featuring bracketology gamification, implemented on facebook.

specs: dual stage planning and project management, fast production timeline, 3rd party developer. 

placement: facebook.