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role: produced photography & video execution.

client: Illinois Lottery.

agency: Downtown Partners.

photographer: Saverio Truglia.

art director: Scott Rasmussen.

execution: 3 composite images + 1 video execution.

specs: 2 day studio shoot featuring custom costuming & propping. 

placement: out of home billboard / out of home taxi topper / online (pre-roll, banner, takeover) / print.