Eyepatch
bandaid
goggles
nose

role: produced photography.

client: Get Covered Illinois.

agencyDowntown Partners.

photographerSaverio Truglia.

art director: Diane Kerwin.

execution: 6 total.

specs: 4 executions during 1 day studio shoot featuring sfx makeup + 2 executions during 1 day broadcast shadow. 

placement: out of home billboard / out of home transit / print / web. 


role: produced website & corresponding experience.

client: Get Covered Illinois.

agencyDowntown Partners.

art director: Diane Kerwin.

digital strategy, art direction, copy: Caroline Chen.

execution: website + social editorial + PR assets.

specs: parody website stylized in the healthcare trope & featuring a bunk "quote" generator, a futile punchcard, shareable content, an unhelpful bot, along with plenty of wit, whimsy & sarcasm. 

placement: digital.