role: lead team, concepted, produced digital application & corresponding experience.
client: Corner Bakery Cafe.
agency: Downtown Partners.
digital strategy, art direction, copy: Caroline Chen.
art direction: Diane Kerwin.
copy: Justin Miller.
execution: crowdsourced social app featuring bracketology gamification, implemented on facebook, data collection of 3500+ opt-in participants.
specs: dual stage planning and project management, fast production timeline, 3rd party developer.
© matthew jasperson 2018