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copy that, a copywriting portfolio.

the quick brown fox jumps over the lazy dog • singsong • etaoin shrdlu • benefit / feature • verbose • libel manual • jargon jargon jargon • silver plated tongue • succinct & concise • dead rules • loquacious lobster • copymaven • lorem ipsum dolor sit amet, consectetur adipiscing elit.

Getting right into it, this link will here will open up a new tab with a fancy-faced, comprehensive pdf for your viewing pleasures. Some brands you’ll recognize are McDonald’s, Crate&Barrel, and REI, amongst others.

Not into clicking links and a bit confused about how you got here? That’s cool too; some highlights are below.

 

 

Canyons & Communities 

www.knowthepossibilities.com

Canyons & Communities is a multimedia essay focused on the exploration of community, adventure, and discovery. Undertaken in January of 2018, while biking the Arizona Trail, I led creative planning, content capture, writing, identity design, and art direction.

Read the essay here: www.knowthepossibilities.com.

For a full project breakdown, click on over to: thisiscaravan.com/canyons-communities.  

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Airbnb
web banners.

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Airbnb does an amazing job of opening the world up to the experience within the experience. No longer are the road-weary subject to sterile, cookie-cutter accommodations or gaudy reincarnations of a bygone era. No, now you can - if only ever so briefly - glimpse a new reality; another person's authentic existence. This is the experience within the experience of travel today, and it's the basis for the exploratory banner executions you see here. With an understanding and use of cognitive dissonance the subject is adjacent to the imagery, yet slightly removed, resulting in a level of interest and subtle play that invites further examination and improved subsequent recall. 

* concept, copy, banner designs, photography (all shot in a charming summer cabin in Maine) by Mattj.    

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Arizona Office of Tourism
OOH.

I recently spent half a month riding my bike across the state of Arizona. Let me tell you, every landscape, every sunrise, every sunset, each and every corner is wild and beautiful, but never in the same way twice. This exploratory Out Of Home campaign exemplifies that sentiment: beauty is never ubiquitous.

* concept, copy, OOH design, photography, all by Mattj.