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Get Covered Illinois, The Luck Plan

role: produced digital experience & photography.

client: Get Covered Illinois.

agencyDowntown Partners.

photographerSaverio Truglia.

art director: Diane Kerwin.

execution: 6 total.

photog specs: 4 executions during 1 day studio shoot featuring sfx makeup + 2 executions during 1 day broadcast shadow. 

web specs: hired freelance dev, led dev & design team through concept to implementation. parody website with quote generator, card generator, snarky chatbot, social channels. measured analytics for weekly reporting.   

placement: out of home billboard / out of home transit / print / web. 

LuckPlan.com Sizzle Reel 3

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