REI hired Caravan - a community driven creative studio that I run - to join them for a weekend of camping on Peddocks Island in the Boston harbor islands. On site, we captured footage of 100 REI members as they got down to having a good time. Programing consisted of classes (survival, navigation, open water kayaking, photography, sunset and sunrise yoga), family style dinner, a moonlit hike, campfires and s'mores. We shot content the entire weekend and edited into what you find below. Currently, in spring / summer 2018, this video is being used in geotargeted REI advertisements in New England, on both FB & Instagram.