HIDDEN LINK 3 • Corner Bakery Cafe, 100 Under 600

Back in the day, I used to produce all sorts of broadcast, video, photo, digital, and print content for ad agencies.
It was super fun, and I’m still proud of the work. This experience also allowed me to crank on the nuts and bolts that bring great creative concepts to life.

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role: led team, concepted, produced digital application & corresponding experience.

client: Corner Bakery Cafe.

agency: Downtown Partners.

digital strategy, art direction, copy: Caroline Chen. 

art direction: Diane Kerwin.

copy: Justin Miller.

execution: crowdsourced social app featuring bracketology gamification, implemented on facebook, data collection of 3500+ opt-in participants.

specs: dual-stage planning and project management, fast production timeline, 3rd-party developer. 

placement: facebook.