ikon pass x the snow report

ROLE: CONCEPTS, CREATIVE DIRECTION, CONTENT

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4-part collaborative video series with endemic ski personality Halley O'Brien at The Snow Report. Game show-esque setups educated viewers on the benefits of our ski pass, showcased our diverse mountain community, and provided the opportunity to win some sweet, sweet swag. We did all the concepting and legwork; she brought them to life and drank all the beers.

ep 1: what’s in the bag? Content at 3:15ish.

ep 2: say what!? Content at 3:10ish.

ep 3: whose bag is this? Content at 2:14ish.

ep 4: who am I? Content at 2:52ish.